6 Swedish Beauty Brands You Need to Know About

Not just about their meatballs and sleek furniture designs, Sweden is a serious contender in the skin care game now.

swedish brands

Before digging more information about Swedish Beauty, I did not realized how much I have already exposed to Swedish products. These 6 brands that I am going to talk about are what I have attracted to, especially on their brand image and most importantly their packaging, teehee. Well, I have used 4 out of 6 and they are truly a gem.



& Other Stories
I was much in doubt of the quality of the skincare products when & Other Stories has launched its beauty line back in 2013. I guess I have underestimated how good the products are until I have tried them. Well, at least for their hand cream! They are easily absorb and come with pleasant scent than some of other creams I have used before.

What we like best about? It is their pocket friendly price tag. You know where to get your next best gifts, girls.

If you have never heard of this brand before, & Other Stories is a fast-forward fashion brand under H&M group. Though they have not landed in Singapore, but I truly hope H&M is going to bring them in one day.

Estelle and Thild - Bio Defense

Estelle & Thild
This organic Swedish brand is staging a global takeover. The eco-certified company relaunched its skin-care offerings to target specific issues, with products like Anti-Redness Rescue Serum and Multi-Nutrient Youth Oil, which is my favourite.

Thanks to the founder Pernilla Rönnberg, who was the CEO of another Nordic beauty brand, reflected on the future of her daughters, Estelle and Mathilde (yes, they influenced the name), and sought to create organic skin-care for the next generation. Estelle & Thild’s main specialty is mixing high-tech, organic formulas, like marine microalgae and oat beta-glucan.

Estelle & Thild is a truly a dedicated beauty brand to the natural skincare word with the use of all organic ingredients. I have sticking with the BIODEFENSE range for a good two weeks and clearly see my skin condition has improved. No more eczema, no sudden breakout with the change of products and smaller pores. What surprised me is that the combination of the Multi-Action Youth Serum and Multi-Nutrient Youth Oil have actually cleared my brown acne much faster than my regular skincare routine. I would highly recommend for those who have pimples acne and patches of minor eczema to try this combination.

To win a set of BioDefense range products from Estelle & Thild, subscribe to our mailing list. 3 lucky winners will be announced on 27 Sept 2017.


Well-known for its fragrances and minimalist chic. Byredo is one of the must-have fragrances for perfume lovers like myself. Not that they gave interesting names to each of their unique fragrance, Byredo is also an interesting innovator.

The new Byredo Kabuki Perfumes give you a contemporary way of applying fragrances. You would never guess a perfume can come in a glossy sleek black tube that comes with a silky, fluffy brush instead of a spritzer. Sweep it gently over your neck and it leaves behind a delicate scent of perfume powder.

Blanche and Rose of No Man’s Land are my favourite scents.

verso - intense facial mask

A big fan of their Retinol 8 products.

Using a new patented Vitamin A derivative called Retinol 8, Verso Skincare has quickly become popular around the world for its aggressive anti-aging properties with its gorgeous minimalist packaging. Retinol 8 is 8 times more potent than traditional retinol and it is more gentle for the skin. Price is slightly higher than the regular masks, but I would say they are definitely worth the investment if you are worried of your smiling lines are getting deeper!

My personal favourite? That would definitely be Verso Intense Facial Mask and Verso Reviving Eye Mask. You will see an instant result after the first use.

Highly recommended for sensitive skin!



Entering our local market with little fanfare, you would probably have seen them on the racks at Sephora, but not knowing its origins. The Swedish high quality haircare – Sachajuan, has said to be easily use by anyone on any hair type. I have not used them personally, but it looks like they are going to be another promising brand to try out!

Their best selling products – Volume shampoo and Ocean Mist Texturizing Spray.
Available at NET-A-PORTER and

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